The Swiss pharmacist Henry Nestle once decided to find an artificial substitute for breast milk for infants. The find turned out to be successful, and in 1867 the pharmacist switches to the creation and sale of this particular mixture, creating a company for this purpose.
A nest with birds was chosen as the logo of the company, and its name itself was translated as “a small nest”. When a salesman suggested that Henry Nestlé add a red Swiss cross to the emblem, he refused. After all, it is impossible for each country to have its own trademark, and anyone can use the cross. But the family coat of arms of Nestlé, that very nest, no one dares to take.
One of the first consumers of the new product was a premature baby. He refused mother's milk and existing substitutes. The doctors did not know what to do. Only the revolutionary product of Nestlé saved the baby's life. Soon milk flour was recognized throughout Europe and began to sell successfully. In parallel, the Anglo-Swiss Condensed Milk Company in 1886 began producing its own breast milk substitute. Nestlé learned about this and started producing condensed milk as a response. Tired of fighting each other, the two competitors decided to unite, which happened in 1905.
The new company was named Nestle and Anglo-Swiss Milk Company. At that time, she owned factories in the USA, England, Germany and Spain. And in 1907, Nestle came to Australia, which doubled production. To meet the needs of the growing Asian market, the company has opened warehouses in Hong Kong, Singapore and Bombay. The First World War greatly influenced business, because the main production facilities were located in Europe.
As a result, Nestlé was forced to sell almost all of its stocks of fresh milk to the population, but the advantage was that condensed and powdered milk began to be in unprecedented demand. Even factories in the United States have been acquired to meet large government orders. As a result, during the war years, Nestle's production volumes doubled, and the company already owned 40 factories.
After the war, orders began to decline, and in 1921 Nestlé suffered losses for the first time. At that time, the company decided to expand its traditional range and start producing chocolate. This became the second most important activity of the Swiss company. Soon, she began offering instant drinks, milk and malt, and powdered paste. Nescafe, which appeared in 1938, became a sensation. This instant coffee quickly became popular all over the world. With the outbreak of World War II, profits plummeted again. If in 1938 the company earned 20 million dollars, then in 1939 only 6. Neutral Switzerland was isolated, so Nestle
When the Second World War began, this could not but have a negative impact on the activities of Nestlé. In 1938, Nestlé's profits plummeted from $ 20 million to $ 6 million in 1939. Switzerland, which was a neutral country, became more and more isolated from Europe, and Nestlé had to relocate a significant part of its employees to Connecticut, to the city of Stamford. When the US Army went into action, Nescafe became the main drink of the soldiers. Again the war enriched the digging. By the end of hostilities, sales were already $ 225 million. The company unexpectedly discovered that it is also a leader in the production of instant coffee.
The post-war years have become very dynamic for Nestlé. She further expanded her range of products. After merging with Alimentana, the producer of spices and soups Maggi, the new holding company Nestle Alimentana Company was formed. In 1950, the canned food company, Crosse & Blackwell, was acquired, and in 1963 Findus joined the ranks of Nestle, producing frozen food. Then the company for the production and sale of fruit juices was bought.
Meanwhile, the popularity of instant coffee grew. With the invention of low-temperature drying technology in 1966, a new brand appeared - Taster's Choice. By 1974, the company had grown so big that it expanded beyond the food industry. Nestle has acquired a significant stake in the global cosmetics leader, L'Oreal. Since then, the company's position has deteriorated slightly. This was also facilitated by the rise in oil prices, the fall in the Swiss franc, and the rise in prices for cocoa beans.
it was time to react to the crisis, as it has happened in the history of the company. Nestle compensated for the downturn in major markets by entering emerging markets, which carried risks. To maintain a balanced business, a majority stake was acquired in Alcon Laboratories Inc, a pharmaceutical and ophthalmic products company. In the early 90s, the world economy was going through a period of integration and a fall in trade barriers. At this time, Nestlé is entering new promising markets in Central and Eastern Europe, China.
By the end of the twentieth century, Nestlé was a recognized leader in the global food industry, with five hundred factories operating in seventy countries around the world. The company's annual profit exceeded $ 70 billion. However, the image of a large brand should not be considered so impeccable. Back in the 70s and 80s, Nestlé was accused of aggressively promoting its products in developing countries. So, mothers became dependent on artificial milk. The company was accused of the death of thousands of newborns, and high-profile lawsuits took place.
In 1997, the Board of Directors decided to acquire the Italian company San Pellegrino, which sold mineral water. Even earlier, the company also entered the pet food market through mergers. In 1999, Nestlé closed several ground coffee plants in America, focusing on a new elite line.
Today it is almost impossible to find a product that would not be associated with a multinational brand - this is baby food, chocolate, coffee, culinary products. The brand's products are supplied to more than 60 countries around the world. And it all started with the world's first infant formula. Since then, on the basis of numerous experiences and experiences, the company has created a wide range of products for the little ones.
All Nestlé products for children are created exclusively from natural raw materials. Switzerland, Germany and Holland produce milk replacers, Belgium and Spain produce cereals, and Germany and Finland produce juices and purees. Today, the company has a turnover of around 70 billion euros, with a net profit of 7.7 billion. The company's factories employ 330 thousand people.