The concept of "illusion" has several similar, similar interpretations. All explanations are based on erroneous, unreal and inadequate perception, the result of which is the substitution of a real, real and genuine event or phenomenon with fiction, that is, fiction, visibility, imitation, an approximate copy, another schematic model or a description of individual external qualities or properties. At the same time, there is a disregard for really existing objects, concepts, phenomena that are significantly significant in other states or positions.
When it comes to economic illusions, the first place comes to the definition of an illusion as an imitation of events and phenomena, the replacement of existing realities with new illusory, in this case, economic models. And also, ignoring the existing realities.
With the beginning of a new era, the so-called era of financial capitalism, a completely unusual type of production appeared, bringing super-high profits. It was this unprecedented profitability in all spheres of financial speculation that provoked the emergence of the illusion of a "new" economy, the artificial creation of real branches of the existing economy and production, the profitability of which could compete in its profits with incomes in all financial spheres.
This type of economy was based on the production of such innovations as technological innovations - cell phones, plasma panels, computer equipment, consumer electronics, gadgets, etc. Specialists refer to the same type of spheres the production and maintenance of such sectors, the cost of which is illusory high, from the point of view of economy, at the expense of fashion - elite construction, prestigious cars, elite entertainment and hobbies.
Specialists economists call such profitability an economic illusion, "financial pyramids", since the cost of such projects is significantly overestimated in relation to their real prices and actual usefulness. As a result of such management, almost all products become artificially low-profitable and illusory, since in reality financial flows aimed at servicing such areas cease to work in real industry.
The effects of perception, both by society and by each individual, of the concept of prestige, are of great importance for the economic illusion. The social perceptions of economics have always had some peculiarities and inaccuracies called illusions, perception effects, or errors.
These include, first of all, the effects of the so-called stereotyping - halo effects (experts also call them halo, halo or horn effects), that is, the general opinion about a company, enterprise or person is transferred to their unknown features. From the point of view of an economic illusion, this refers to the level of well-being and its external manifestations (advertising, announcements, etc.).
Of great importance in the erroneous perception of the economic state are the effects of the sequence:
- primacy, that is, the effect of the first impression or the effect of the first acquaintance, in other words, the most impressive is the very first information received about the company (signs, entrance doors, decoration of the reception, staff appearance). This information is rarely subject to reassessment, even if the company does not work properly;
- novelty, practically similar to the previous effect, an economic illusion based on new information;
- roles, that is, the perception by others of the behavior of the company's personnel for the "true" state of affairs, but in fact, which is role functions;
- beauty, this is an illusion similar to the previous one, based on external attractive manifestations, which are more preferable, that is, the exterior of the cottage, for example, its interior, creates the impression of the respectability of the company as a whole.
These illusory effects play a large role in financial servicing of external manifestations of respectability, creating an image of high financial well-being, with a real average or below average state of companies or enterprises.
For example, a person with a certain income prefers to buy goods in prestigious stores, with clearly inflated prices, and often these goods are of inferior quality than similar products, however, sold in ordinary average static stores and at real prices.
Unfortunately, lending also belongs to economic illusions, and it is not for nothing that there is an old saying that "you borrow other people's money and give yours back." With the existence of stable economies in various countries for a long time, such an illusion can even serve as a kind of engine for the development of various industries, however, at the slightest sign of a crisis in the real economy, loans turn into a catalyst with a destructive force. What served for the good yesterday is becoming the maximum threat to the economy. However, these are absolutely economic concepts, and an economic illusion for a person can destroy his life.
The perception of loans in one's own "wallet" for a long time gives a person an erroneous confidence in his own well-being, completely contrary to his real financial situation. He begins to freely spend money that does not really belong to him, to make purchases, paying with credit money. As a result, his own small economy is inevitably collapsing. Economic illusions are dangerous both for each person and for the country as a whole.
The illusion and exorbitant prices of fashion accessories, which are comparable to the cost of a consumer basket for a family, for example, for a week, contribute to illusion. However, since such "toys" exist and are produced, then there are buyers for the time being. In addition to economic harm, such illusions cause enormous harm to the morality of society, ethics and morality, since when the true ratio of cost and sales value is violated, established moral values also fall.
Economic illusions represent the unnaturalness of the real economy and are "disparities" in values. The key link in the new economy is “new” enterprises serving new needs at the expense of old ones, and inappropriate redistribution of labor. This is explained by the illusory implausible income in areas that are not really vital, that is, it is a new mechanism for the exploitation of the working labor of the poorest part of the population in the world.
This also applies to the creation of world famous financial "pyramids", mutual investment construction, which are also economic illusions. That is, the sale of real meters at the expense of subsequent shareholders, the issuance of finance to one at the expense of others, is essentially the sale of air, during which real money settles in certain "pockets", and the trickle of new receipts gradually dries up (which is quite natural), since it is material , which means it inevitably ends. Of course, this is just a rough explanation, since we are talking about finances, and sometimes the press is turned on, printing a new paper confirmation of "air well-being".
All these phenomena negatively affect the economic organism as a whole, moreover, the last crisis clearly proved how dangerous economic illusions are for the world economy, and how quickly it spreads across the planet, affecting absolutely all industries. The economic illusion destroys the concept of traditional spheres of the economy, which ensure the vital activity of a person and countries, replacing it with the needs of a "fashionable" economy, which for some time creates the illusion of complete financial and economic well-being.
Moreover, for some time the "new economy" even creates the appearance of constant progress in any society. This is due to the high cost of goods in the spheres of the fashionable economy, and the business that is based on them, which is characterized by high profitability, which is an economic illusion - the impression that the economy is growing and recovering at a high rate. In reality, even during the period of illusory progress, a decline in the production of vital and important goods is actually observed.
Thus, at the present time, an illusory economy is rapidly developing all over the world, which is engaged in the purchase / sale of illusions, however, since it is in it that more and more financial flows are concentrated, it gradually absorbs the traditional economy. The most prominent economists and financiers of the whole world do not yet really understand what this can lead to, but it is already clear that the economic illusion that has gripped the whole world cannot exist for a long time.