They say that creativity and business are not compatible with each other. Only here is the secret of how to be both a good wizard and a grasping capitalist, Disney took with him.

Walter Alice Disney was born on December 5, 1901 in a family of poor Irish immigrants. The boy's father was very liberal in matters of raising children. In his opinion, occupational therapy will be the best science for them, as he prepared the heirs for future survival in a harsh world. The youngest of four sons, Walter, has also experienced this approach.

He had to help his unfortunate father, first on the farm, then distributing newspapers, producing fruit jelly and even trading on trains. There could be no question of toys then. The only thing that somehow brightened up the boy's childhood was drawing. At the age of 7, the future millionaire even earned 5 cents by selling a portrait of a neighbor's horse to its owner.

Walt dreamed of making drawings similar to those in the comics. But he just didn't have free time for it. The abusive father believed that all artists were bums and punished Walt for his infatuation. Despite this, the teenager found the strength to go against his father's wishes and entered the Art Institute in Chicago. There he realized that he had a talent for drafting and managing projects, far more than working on the documents themselves.

In 1918, 17-year-old Walt tried to enlist in the army, but was refused due to his young age. Then to spite everyone, Disney volunteered for the Red Cross. He spent a whole year in Europe, serving as an ambulance driver in France. In 1919, Disney became an artist in an advertising agency, where he began to shoot his first commercials.

There Walt meets Ab Iverk, who has become his business partner. First, the couple opened a joint studio, where they used a second-hand camera to create two-minute films for local cinemas. Then the first animation studio "Laugh-O-Gram" was opened, which, however, soon went bankrupt. But animation has already captivated Walt Disney.

In a couple of years, Disney goes to Hollywood. There, together with his brother Roy, he creates a small animation studio The Walt Disney Company. She settled in her uncle's garage, and money for brushes, paints and lighting was borrowed from the same Roy. The first stunt film was called "Alice's Day at Sea", the hero was the character of Carroll's book "Alice in Wonderland". Gradually, the same classic style of cartoons begins to form. But even a small film required a director, actor, sound engineer, music editor and screenwriter. Two brothers were able to combine this in themselves.

In 1927 the film Oswald the Rabbit became popular. For a year, Disney created 26 episodes about the adventures of this hero. However, before the start of the new season, the animator suddenly discovered that four of his artists had gone to the distributor, who now decided to continue the series himself, without Disney being involved. It turned out that this was how the contract was drawn up - Disney himself did not own the rights to the cartoon character. That cruel lesson became useful, since then the animator makes sure that the rights to his characters belong only to him.

In 1928, the mouse Mortimer appeared in the silent film Crazy Airplane. However, the cartoon was not very successful, because at that time sound films began to appear. With a government order for instructional films, the studio shelved development of the Mortimer series. However, the brothers soon returned to their energetic hero. In 1928 the cartoon Steamboat Willie appeared. He became the first for Disney with a synchronous sound, and the main character was voiced by the creator himself. This is how the famous Mickey Mouse was born.

In 1929-1938, Disney filmed more than 70 episodes of "Naive Symphonies", where the mouse found a bunch of friends - Minnie's girlfriend, the dogs Goofy and Pluto, the proud and mischievous, but cute duck Donald. But the love of the audience belonged to Mickey. He became the most popular and popularized cartoon character in the world. Even Hitler declared Mickey Mouse an enemy of the Reich. The production of 8-minute films went on an assembly line, the studio was even nicknamed the mouse factory. And Disney became so close to his main character that he voiced him for 20 years.

In the fall of 1934, Disney began working on the script for a film based on Grimm's fairy tale of Snow White. On December 21, 1937, the premiere of the first ever full-length animated film "Snow White and the Seven Dwarfs" took place. The film was a huge success, critics reviews and big box office. Over time, Disney began to create colored cartoons. And again it was required to master something new.

Background specialists and color consultants appeared at the studio. Disney continues to make its own full-length films, which are considered family films. This is "Pinocchio" (1940), "Dumbo" (1941), "Bambi" (1942). And in 1950 "Cinderella" saw the light. Disney himself begins to engage in production activities, at first he was engaged in colored educational tapes, then he got carried away with adventures designed for children.

Walt Disney expanded the scope of his activities, dreaming of transferring the fairy tale from screens to life. For this purpose, a plot of land was purchased in California for the construction of a grandiose amusement park. Disney invested $ 17 million in it, but these expenses paid off tenfold in the first years of the project.

At one time, Walt, a wonderful family man who devoted all his free time to his wife and children, realized that there was a need for a place where both adults and children could relax. The first Disneyland opened in 1955, fulfilling the dream of a great animator. Soon, theme parks began to appear in other countries of the world, the company invested billions in them!

Walt Disney died on December 15, 1966, leaving behind many plans. The animator himself voiced the characters in 122 cartoons, as a producer he directed the creation of 526 cartoons. Disney's work has won numerous film awards, including 26 Oscars.

Today The Walt Disney Company is one of the largest financial giants in the entertainment industry. The company employs more than 150 thousand people, its annual turnover exceeds $ 38 billion. The company's capitalization exceeds $ 120 billion. Films and sound are shot under this brand, there are children's TV channels, educational channels, whole cable TV networks, and goods are produced.

And you shouldn't forget about theme parks. So Walt Disney managed to realize his love for drawing and art, not only delighting millions of children, creating a special country with characteristic characters, but also laying the foundations for a great and influential corporation.


Watch the video: Next on Disney+. June 2020


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