This tobacco brand is one of the oldest and most prestigious in the world. Scientists say the tobacco industry has changed significantly at this historic moment.
The first quality Camel cigarettes appeared in 1913. Then Richard Joshua Reynolds opened his own production, which was the beginning of the emergence of a new company. For the first cigarettes, the following blend of tobaccos was used: Soft Virginia varieties were mixed with tart dark Turkish tobacco. Over time, this composition will be called American Blend, it will become known throughout the world, a kind of benchmark. The recipe for such a mixture will be repeated by many tobacco manufacturers in different countries.
Camel brand managed to enter not only tobacco history, but also the history of advertising. It's all the fault of the first company that was launched by agents. A few days before the appearance of this product on sale, the image of camels appeared in all American newspapers. "Ships of the Desert" were supplied with the understandable slogan "Camels". People were at a loss, why would it be? The next day the announcement got bigger, it said, "The camels are coming." On the third day, the ad excited even more: "Tomorrow there will be more camels here than in Africa and Asia combined." The population has prepared for something completely unusual. On the day of sales, newspapers came out with a statement - "The camels are already here." Such an unusual and fresh publicity stunt gave the brand a loyal following from the very beginning of sales. The brand became recognizable, sales immediately became solid. People who smoke learned about the new brand and wanted to try it.
In 1913, the famous company logo, "old Joe", appeared on the packaging. The camel depicted on the cigarette pack is actually the American traveling circus Barnum & Beily. Over time, the portrait of the famous camel will appear on all cigarette packs produced by the company. In the 1920s, women began to advertise the products of the tobacco brand. They themselves are not the heroines of the commercials, playing the role of fans of Camel smoking men. The brand has managed to create an image of a beautiful and successful life, in which such cigarettes are an indispensable attribute.
Camel cigarettes became very popular, they were smoked by Hollywood stars, including Greta Garbo. And politicians also liked this brand. President Roosevelt smoked Camel, not Marlboro, when preparing his message on America's entry into World War II. During the hostilities, these cigarettes became truly soldier's, reminding the soldiers of the house, encouraging them. Thanks to this image, the brand's position in the market has only strengthened.
After the war, society begins to look at new, family values. Americans like a measured and calm life. Camel advertising is also changing, now it promises "mild taste", which perfectly matches the desire of ordinary Americans. The brand's truly popular status allows it to remain number one in the country for another 15 years after the war. From the very first years of the brand's existence, it has retained the halo of a free traveler around itself. The craving of people for changing places and adventures is exploited. It is against this background that Camel creates its image. Even the fact that such cigarettes were included in the diet of American special forces gives the brand a unique charm. And the final formation of the image of high-quality male cigarettes with character was due to sports. Racing, speed, cars and adrenaline are men's favorite hobbies. The tobacco brand is sponsoring the Camel Trophy. During the 20 years that this sport has existed, it has hosted 150 teams and involved 24 countries of the world.
The main, dangerous and strong competitor for Camel has historically been the Marlboro brand. For his advancement he used all the same attributes - the decisiveness and courage of a man, travel to distant lands, freedom of movement and thought. The confrontation between the two giant tobacco brands has gone down in the history of the marketing and advertising business. Marlboro has managed to play on the psychology of buyers in the former socialist countries, becoming for them a symbol of the capitalist, forbidden paradise.
In 1999, the Japanese tobacco concern Japan Tobacco bought RJL International, along with the new owner received exclusive rights to create and sell cigarettes under the Camel brand, as well as Winston and Salem. Advertisers from Japan Tobacco decided that a tired and dirty traveler no longer fit the image of a modern man. After all, he has long been choosing home comfort and a cigarette by the fireplace. So it was decided to change the brand's image. First, all the old romance disappeared, and the Camel Trophy races were closed. They began to design the pack more and more concisely, it eventually became completely golden. It's good that we left old Joe and the basis of its design on the pack, because brand recognition and his age are important components of it. Today the brand is already striving for innovation, novelty, trying to maintain its status as an elite premium brand.
Camel cigarettes officially appeared in Russia only in 1992, and before that they entered the country through illegal channels. And since 2000, cigarettes have been produced in St. Petersburg. For Camel, Russia is an important market, ranking fifth in the world in terms of sales of this brand of cigarettes.
In 2008, the company made a final rebranding. Both the composition of the tobacco blend and the design of the packaging have been changed. The famous camel has become even clearer and more detailed. The tutu turned into iridescent gold and blue. Today, the brand's history is in full swing. Camel has its own history, is not afraid to use new solutions, and the brand has always had a lot of fans.